*(seen-em) or just Sin.

I’m a Designer of Services and Experiences

About me

I'm a London-based human-centred designer with 10+ years of experience across startups and global organizations. With an engineering background and Masters degrees in Management and Service Design, I combine analytical thinking with creative problem-solving.

Currently pursuing Applied Neuroscience at King's College London, I focus on creating inclusive work environments and designing products that put people first.

I teach UX Design and Product Management while mentoring emerging designers in their professional journeys.💙

Recent job titles: Principal UX Researcher / Senior UX Designer / Lead Service Designer / Lead Design Lecturer

I mentor and coach in organisations like You Make it, AIGA NY, Creative Mentor Network

I consult with startups to align teams around their vision, plan and take actionable steps informed by their users

🖇️ View my CV

SE CV 2025.pdf

🧡 Principles

Better Together

• Collaborate to create
• Cross functional strengths
• Do one thing well

Design in the open

• Transparency
• Deliver value quickly
• Learn from others

Integrity

• Human-centred products
• Users and employees first
• Assume positive intent

✏️ Work

Here’s a <Portfolio presentation> if that’s your jam.